ABM
is the creative practice of Adeyinka B. Maddy, an art director making photos, films, and campaigns about identity, motion, and performance.
Born from his mother's advice, Always Be Moving became both a creative thesis and a way of life.
DM’d my wayinto firstcampaign
Milkshake Collective Volume 1 Creative Director + Photographer
Turned a Bronx popup into a moment
Third Eye × Takeout Popup Director + Photographer
I just assisted on this tbh
adidas × Avirex: Legacy Reimagined Director’s Assistant
How to make students not hate the lineup they asked for
Fordham Spring Weekend Lineup Reveal Creative Director + Strategy + Editor
Moving sucks when you don’t know anyone
The Residency by Airbnb Art Director + Strategy
We finna raid Philly with robots
Uber Robots Take Over Philadelphia Art Director + Strategy
Gen Z doesn’t care about boomers’ bones
OOF Campaign Art Director + Strategy
Photography Selected Work